Noteworthy branding vision and analysis in Fast Company Design:
The Next Big Thing In Responsive Design
" Responsive design, which allows designers and developers to build websites that adapt to every screen size, is one of the most empowering web tools to be adopted in the last decade. But adapting to the screen is only the first frontier of a new, responsive web. Today, users expect online experiences that not only respond to what device they're using, but also their location, time of day, what they’ve already read, and events happening in real time.
Responsive design has to go beyond optimizing for different screen sizes. It has to suffuse an organization’s entire culture."
Read the article here.